D O W N L O A D
E X P E R I E N C E
2005-Present

EWº, Creative Director, Writer, Brand Consultant  Global  

Contracted by agencies and clients to provide leadership, develop brand architectures, lead new business pitches, and dream up compelling content

//  Key Accounts  

 

Apple, American Express, Toyota, GlaxoSmithKline, Merck, BlackRock, Ford, Aston Martin, Porsche, Citi, Lincoln, Pfizer, Nissan, Takeda, Zantac, Michelin, Astra-Zeneca, Honda, Hilton, AAA Auto, Boys and Girls Club of America

 

//  Select Clients

Fisker Automotive, Los Angeles

  • Conceived and wrote inaugural brand platform

  • Led creative development for social, digital, web, and video, including photo shoots, website, OOH, and a critical IPO rollout 

  • Chief writer for all creative communications—social, website, retail, product, advertising and beyond

  • Project lead for the company’s global retail centers, co-creating the space with renowned architects, Manu Mani 

Dagger, Atlanta

  • Guided the agency’s Boys and Girls Club of America pitch, uncovering an authentic brand truth with a big, ownable 360° idea

  • Wrote the winning pitch manifesto and brand platform, giving the client a long-term way forward

  • Delivered the winning pitch presentation, selling the agency and campaign to the client

McCann, New York

  • Delivered strategic and creative multi-channel and multi-tactic brand campaigns for Takeda and Astra Zeneca pharmaceuticals

  • Strategic and creative development of Maybelline brand manifestos

TBWA Chiat Day, New York

  • Managed the Goodyear and Merck accounts, leading creative and strategic  multichannel efforts

  • Led the agency to two huge new business wins, creating the brand architecture and pitch manifestos for Go Daddy and Izze Soda

  • Writing and brand architecture for Nutrilite, GlaxoSmithKline and Pfizer

Ogilvy, New York

  • Co-led the American Express Everyday Card launch featuring Tina Fey, forging the creative vision and celebrity partnership

  • Inspired and mentored a team of 6 creatives

Media Arts Lab, Los Angeles

  • Created and produced broadcast, print and co-branded content for the historic launches of the Apple iPhone 3G, iPhone 4 and App Store​

  • Developed global creative translated across 21 countries 

  • First year iPhone 3G sales of 17.3m units

  • ​First year iPhone 4 sales of 108m units (1.7m in 3 days)

Saatchi, Los Angeles

  • Wrote and produced Toyota Tundra launch, including Super Bowl TV

  • Lead writer for the Toyota Camry launch campaign, the number one car in the world

  • Co-created and executed the world’s first mobile video campaign, garnering awards in The One Show and D&AD

FCB, Los Angeles

  • Creative lead on Hilton Hotels portfolio of brands

  • Championed six creative teams in ideation and execution of multi-channel, multi-discipline brand initiatives

  • Managed all client relationships and presentations

A C C O U N T S

Apple

American Express

Lexus

Pedigree

Fisker

Nissan

Merck

Toyota

Harley Davidson

Porsche

Verizon

GlaxoSmithKlein

Starbucks

BlackRock

Takeda Pharma

Citibank

Infiniti 

Astra-Zeneca

Honda

Shell

A W A R D S
One Show
Cannes
D&AD
Communication Arts 
Communication Arts Design
Graphis
Addy
Clio
Adweek
Tokyo Art Directors Club
International Automotive Awards
E D U C A T I O N

Northwestern University

Graduate courses in English Languages and Literature, with emphases in narrative, consumerism and technology

 

UCLA

Graduate courses in English Languages and Literature

University of Portland

Bachelor of Arts

Double Major: English Languages and Literature, Communications

2001-2005

 

TBWA CHIAT DAY, Associate Creative Director  Los Angeles
  • Planning, ideation, execution of multi-channel initiatives

  • Launched the Nissan Armada, Maxima and Infiniti FX, creating and producing multi-channel broadcast heavy work 

  • Pedigree campaign awarded Adweek Spot of the Year      

  • Spearheaded the Japanese launch of the Nissan Cube, managing teams and production across Tokyo, London, and Barcelona

1998-2001

TEAM ONE, Senior Copywriter  Los Angeles                                                  

  • Writer and creator for all Lexus models in all media

  • Launched the first luxury crossover, the RX300

  • Lead writer on the Lexus website, developing wireframes, site architecture and digital content

  • Wrote and produced the SC Coupe launch