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E X P E R I E N C E
A C C O U N T S
2005-Present
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EWº, Creative Director, Writer, Brand Consultant  Global  

Contracted by agencies and clients to provide leadership, develop brand architectures, lead new business pitches, and dream up compelling content.

//  Key Accounts  

 

Apple, American Express, Toyota, GlaxoSmithKline, Merck, BlackRock, Ford, Aston Martin, Porsche, Citi, Lincoln, Pfizer, Nissan, Takeda, Zantac, Michelin, Astra-Zeneca, Honda, Hilton, AAA Auto, Boys and Girls Club of America

 

//  Select Clients

Fisker Automotive, Los Angeles

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  • Conceived and wrote inaugural brand platform.

  • Led creative development for social, digital, web, and video, including photo shoots, website, OOH, and a critical IPO rollout. 

  • Chief writer for all creative communications—social, website, retail, product, advertising and beyond.

  • Project lead for the company’s global retail centers, co-creating the space with renowned architects, Manu Mani.

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Dagger, Atlanta

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  • Guided the agency’s Boys and Girls Club of America pitch, uncovering an authentic brand truth with a big, ownable 360° idea.

  • Wrote the winning pitch manifesto and brand platform, giving the client a long-term way forward.

  • Delivered the winning pitch presentation, selling the agency and campaign to the client.

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McCann, New York

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  • Delivered strategic and creative multi-channel and multi-tactic brand campaigns for Takeda and Astra Zeneca pharmaceuticals.

  • Strategic and creative development of Maybelline brand manifestos.

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TBWA Chiat Day, New York

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  • Managed the Goodyear and Merck accounts, leading creative and strategic  multichannel efforts.

  • Led the agency to two huge new business wins, creating the brand architecture and pitch manifestos for Go Daddy and Izze Soda.

  • Writing and brand architecture for Nutrilite, GlaxoSmithKline and Pfizer.

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Ogilvy, New York

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  • Co-led the American Express Everyday Card launch featuring Tina Fey, forging the creative vision and celebrity partnership.

  • Inspired and mentored a team of 6 creatives.

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Media Arts Lab, Los Angeles

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  • Created and produced broadcast, print and co-branded content for the historic launches of the Apple iPhone 3G, iPhone 4 and App Store.​

  • Developed global creative translated across 21 countries. 

  • First year iPhone 3G sales of 17.3m units.

  • ​First year iPhone 4 sales of 108m units (1.7m in 3 days)

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Saatchi, Los Angeles

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  • Wrote and produced Toyota Tundra launch, including Super Bowl TV.

  • Lead writer for the Toyota Camry launch campaign, the number one car in the world.

  • Co-created and executed the world’s first mobile video campaign, garnering awards in The One Show and D&AD.

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FCB, Los Angeles

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  • Creative lead on Hilton Hotels portfolio of brands.

  • Championed six creative teams in ideation and execution of multi-channel, multi-discipline brand initiatives.

  • Managed all client relationships and presentations.

Apple

American Express

Lexus

Pedigree

Fisker

Nissan

Merck

Toyota

Harley Davidson

Porsche

Verizon

GlaxoSmithKlein

Starbucks

BlackRock

Takeda Pharma

Citibank

Infiniti 

Astra-Zeneca

Honda

Shell

A W A R D S
One Show
Cannes
D&AD
Communication Arts 
Communication Arts Design
Graphis
Addy
Clio
Adweek
Tokyo Art Directors Club
International Automotive Awards
E D U C A T I O N

Northwestern University

Graduate courses in English Languages and Literature, with emphases in narrative, consumerism and technology

 

UCLA

Graduate courses in English Languages and Literature

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University of Portland

Bachelor of Arts

Double Major: English Languages and Literature, Communications

2001-2005

 

TBWA CHIAT DAY, Associate Creative Director  Los Angeles

  • Planning, ideation, execution of multi-channel initiatives.

  • Launched the Nissan Armada, Maxima and Infiniti FX, creating and producing multi-channel broadcast heavy work. 

  • Pedigree campaign awarded Adweek Spot of the Year.      

  • Spearheaded the Japanese launch of the Nissan Cube, managing teams and production across Tokyo, London, and Barcelona.

1998-2001

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TEAM ONE, Senior Copywriter  Los Angeles                                                  

  • Writer and creator for all Lexus models in all media.

  • Launched the first luxury crossover, the RX300.

  • Lead writer on the Lexus website, developing wireframes, site architecture and digital content.

  • Wrote and produced the SC Coupe launch.

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