E X P E R I E N C E
A C C O U N T S
2005-Present
EWº, Creative Director, Writer, Brand Consultant Global
Built a highly successful creative consultancy over 15+ years by becoming a trusted strategic and creative partner for A-list advertising agencies and global brands.
// Key Accounts
Apple, American Express, Toyota, GlaxoSmithKline, Merck, BlackRock, Ford, Aston Martin, Porsche, Citi, Lincoln, Pfizer, Nissan, Takeda, Zantac, Michelin, Astra-Zeneca, Honda, Hilton, AAA Auto, Boys and Girls Club of America.
// Select Clients
Fisker Automotive, Los Angeles
Crafted the EV startup's founding brand platform, directing and authoring digital, video, retail, and product advertising to support it, including high-profile OOH and a crucial IPO rollout video that helped achieve a $2.5 billion valuation.
Dagger, Atlanta
Guided and won the Boys and Girls Club of America pitch, increasing the agency's revenue by creating an integrated, pitch-winning idea and unifying a team of art directors, designers, producers, and account managers.
McCann, New York
Delivered strategic and creative multi-channel and multi-tactic brand campaigns for Takeda, Astra Zeneca Pharmaceuticals, and Maybelline.
TBWA Chiat Day, New York
Oversaw numerous new business pitches during high growth–Nexium, Go Daddy, Izzy Soda, Harley Davidson, and Schick–dramatically increasing agency revenue. Piloted a creative and strategic disruption of pharmaceutical marketing for Merck (Keytruda).
Ogilvy, New York
Headed, wrote, and executed the American Express Everyday Card launch featuring Tina Fey, forging the celebrity partnership while championing multiple broadcast, social, and web teams.
2008-2009
Media Arts Lab, Creative Director Los Angeles
Conceived, wrote, and produced global broadcast and co-branded content for the historic Apple iPhone 3 and iPhone 4 launches, revolutionizing the smartphone segment and forever changing popular culture.
Launched the Apple App Store, scripting and producing multi-channel creative that shaped an entirely new product category and established a $1 trillion marketplace.
2005-2007
Saatchi, Creative Director Los Angeles
Penned and produced multi-channel launch campaigns for the Toyota Tundra, Yaris, and Camry, including a Super Bowl spot for the Tundra and over $500 million in media for the Camry.
Pioneered one of the world's first mobile video campaigns for the Toyota Yaris, winning awards in The One Show and D&AD.
2002-2005
TBWA CHIAT DAY, Associate Creative Director Los Angeles
Forged national and global multi-channel campaigns for Apple, Nissan, Pedigree, Pennzoil, and The Academy Awards, winning awards and increasing agency revenue.
1996-2001
TEAM ONE, Senior Copywriter Los Angeles
Helped shape the Lexus brand voice with strategic and creative development, copywriting, and production of multi-channel campaigns for every model, winning awards in Cannes, D&AD, Communication Arts, and the International Automotive Advertising Awards (IAAA).
Apple
American Express
Lexus
Pedigree
Fisker
Nissan
Merck
Toyota
Hilton
Porsche
Lincoln
Subway
Pfizer
Harley Davidson
Porsche
Verizon
GlaxoSmithKlein
Starbucks
BlackRock
Takeda Pharma
Citi
S&P Global
Cigna
Infiniti
Astra-Zeneca
Honda
Shell
A W A R D S
One Show
Cannes
D&AD
Communication Arts
Communication Arts Design
Graphis
Addy
Clio
Adweek
Tokyo Art Directors Club
International Automotive Awards
E D U C A T I O N
University of Portland
Bachelor of Arts
Double Major: English Languages and Literature, Communications