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Narrative is everything. Our lives are shaped by story.
The stories we tell each other become the stories we tell ourselves.
I dream up ideas that live within these storylines, disrupting conventions by any means and every media channel available.
I've been lucky enough to work with some of the most iconic brands in the world—from Apple to Lexus to American Express—always exploring new ways to harness story and technology to motivate change.
With any luck, past stories will inspire future ones.
At least that's the story I'm telling myself.
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