"Print is dead! Long live print!"
Few brands are more iconic than Porsche. Their simple, elegant work has always been a writer's dream. That dream came true for me with the Cayman.
Porsche wanted to distinguish the Cayman from their other mid-engineered two-seater, The Boxter, positioning it as the bad boy of the line-up.
The brand has a long-standing and unchanged aesthetic, but we wanted to find a visual way to make our point. The solution came in a long shadow and a simple line.
The Cayman may not come from the wrong side of the tracks, but it's plenty willing to veer down its own mischievous road.