07 Nissan

"Everything has been done. Until it hasn't."

Cars are tough. You have to dig deep to find an original car thought. I've prided myself on finding new ways to move sheet metal. For Nissan, that meant bringing a little story to their usual product-focused work. 

The Maxima has always been a wolf in sheep's clothing, delivering sporty thrills in a business-friendly package. 

 

Positioned as the four-door sports car, the sedan caters to the non-conformist, conformist, if you will. 

 

We leveraged this work/play tension by turning the everyday, mundane business memo into a hard-to-escape foil.