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06 Toyota
"Digital and mobile are mediums. Not job titles."
Hey Ma, I did one of the first mobile ads in history!
Toyota was launching the Yaris and they knew where to find the young Millennial buyer–on their phones.
One problem—nobody was doing mobile ads. So we had to dip our proverbial toes in the emerging media waters. We had to dream up easy-to-stream content before that was a thing.
So we thought small, creating Spy vs. Spy-style videos utilizing the latest CGI. The ads play like legendary cartoons from back in the day, with black-and-white product features on full display.
They also played well with the judges, medaling at The One Show and D&AD.
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