Lee Clow had one question for the team: "Why the fuck aren’t brands talking about my dogs the way I feel about them?"

 

His question for Pedigree was also an answer.

 

We needed to elevate dogs to that imperial place they hold in our hearts. 

 

With that in mind, we elegantly filmed man's best friend, scoring it to Bach's Cello Suite No. 1 in G Major.

 

The spot was the agency’s first for the brand, winning AdWeek's coveted Spot of the Year award.